Did you know that crayons can be retired? To stir up imagination and nostalgia for the Crayola’s “One Will Go Away” campaign, we created a full-year narrative through experiential events across the country. From a teaser sculpture, to an epic retirement party in Times Square, to the new color’s announcement party, we helped Crayola get America talking and imagining once again. Our efforts triggered a 4% boost in sales, 5.5 billion impressions and features in all the trades.