FOUNDER; ACCOUNT & STRATEGY
Amit Mackar got his degree in engineering, ditched it, and spent 12 years in brand management, working as a “client”. He started his career at Procter & Gamble, working on Crest Whitestrips and Swiffer. He moved to Danone where he launched Oikos Greek Yogurt, growing the brand to $750MM in revenue in 5 years. He’s led 2 Super Bowl ads (Stamos!) and created a partnership with the NFL. He left Danone in 2017 as a Senior Marketing Director.

During his 12 years in CPG, Amit mastered brand positioning, communication & architecture development, P&L ownership, and more. Amit left CPG, growing tired of agencies not adapting to the needs of brands: transparency, higher output with lower overhead, and more than a singular agency discipline. Amit brings his brand management experience and agency perspective to every partnership, helping clients feel they can talk “CMO to CMO.”

CONTENT & EXPERIENTIAL PRODUCTION LEAD
After graduating from SVA, Todd began his career as an animator on “Spongebob Squarepants” in 1999. On the heels of his Squarepants success, Todd set up the animation and live action production company that would grow to become Broderville. Their first clients, in 2003, were “Sesame Street” and “Chappelle’s Show.” Later that year, Todd began directing hit TV shows for Food Network TLC, HGTV, Comedy Central, MTV, Discovery, Cooking Channel, Science Channel, Cooking Channel, and PBS.

While Todd was producing network TV shows, he realized 2 things: 1) he loved people, and 2) he loved clients (who happen to be people). This led him down a path of wanting to get more client-facing. So in 2005, he opened Broderville Pictures, a NY-based production company, specializing in short-form branded content, experiential, and commercials. He has produced over 300+ projects.