Yogurt campaigns are so dated. So we took a different tack to create the first ever digital campaign for Brand Dannon. Our “You Got Served” campaign focussed on helping moms win the everyday food battle and celebrate the sense of satisfaction she gets when she sneaks something healthy into their kids’ lunch. How’d we do? We exceeded Facebook and Instagram engagement norms by 40% and delivered 3X more content than requested while keeping budgets constant.