To launch Autotrader Buy Online, we teamed up with Kenan Thompson to make the car buying experience feel less 😵‍💫 and more 😎. The result was the biggest campaign in Autotrader history. A fully integrated launch spanning TV, social, digital, experiential, and major cultural partnerships including College and NFL Football, proving that buying a car online can actually be simple. Really.

Autotrader lets you buy your car online, with one seamless experience that takes you from search all the way through the close. So to launch this service, we built the campaign around the one word people say when they realize just how much they can actually do online: “Really.”